The online art market continues to grow and technology always comes up with new and innovative ways to connect artists and art collectors online. This means that showcasing your art on your website and on social media is a huge marketing opportunity. Social media channels like Facebook, Pinterest and Instagram are a cost-effective way for visual artists to reach a global audience. In this post we’ll discuss the three ways in which you can successfully market yourself and your art and get your personal brand recognized by art collectors and art galleries.
First and foremost, consistency is a hugely important factor in social media. It’s better to post to Instagram once a week for a year, for example, than to post ten items on any given day and then disappear for six months. Consistency indicates reliability and stability in any industry but particularly in marketing for visual artists. By viewing regular posts from you, art collectors and art galleries can see that you are sticking around over a long period of time which means that to them it’s probably a safe bet that your art career is going somewhere (i.e. and therefore buying your art right now is probably a worthwhile investment).
Secondly, making sure that your website and social media profiles are up-to-date and easy to navigate is another way to enhance your online aura of continued success. Social media platforms such as Facebook and Tumblr make this easy for you and your followers with clearly labeled tabs and albums. On your personal website, however, you need to do your own organizing. Keep your navigation options limited to make it easier for visitors to find what they are looking for (i.e. your resume, your exhibition list, your portfolio and your contact details). Visitors have a tendency to click away from sites that are messy, have too much information on them or are otherwise unappealing (weird fonts, weird colors).
Curate Your Digital Presence
Lastly, you need to be a ruthless curator of your own work. Less really is more, particularly in the art world. Don’t compromise the quality of your online portfolio. Art collectors don’t need to see all your works, they need to see only your best works. Not everything you did or tried out is going to be good. That’s ok: it’s part of the artistic process to try stuff out and move on. But don’t include the bad and mediocre in your portfolio for the sake of being complete. Only show those badass works that you are 100% happy with.
Need more guidance on how to managing your online presence? Schedule a coaching session with Annelien right now.