How to stay in control of your social media

Photo credit: Foter.com

Photo credit: Foter.com

Have you ever heard of an ‘orphaned Facebook page’? It’s a business or fan page that no longer has admins assigned to it. Which means that nobody can update the page, not even delete it. That’s bad news. And not just because now you have a rapidly outdated page about your art publicly available on the web. Also because it’s incredibly difficult, if not impossible, to regain access to an abandoned Facebook page or Instagram account. If you have a tendency to be sloppy with your passwords, please read on for tips on how to prevent getting into a situation like this.

Social media accounts, email accounts and websites can be overwhelming to keep track of in addition to the plethora of other To Do’s on your daily list: creating artworks, selling them and managing your studio, just to name a few. Managing your online presence is highly time-consuming so many artists opt to outsource this to an IT expert, social media manager or to ask your studio assistant. Great choice. However, that’s not the end of it.

Why? Well, we all know that nothing lasts forever. This includes professional relationships. If your studio assistant set up your Instagram account 5 years ago, chances are that you won’t be able to get in touch with them anymore. They have a new email address, a new phone number or, they simply don’t want to be bothered by you 5 years after the fact. So here is how you can prevent losing access.

You need to make sure that you have all the credentials to log in to your own accounts, at all times. This applies to your website, your email accounts and your social media platforms. Test the credentials out with your IT expert and make sure you can get in. In fact, when you have someone set up your email account for you, I recommend changing the password immediately after they’ve handed it over to you so that they don’t retain access.

When it comes to your Facebook page, never remove yourself as an admin, even if you assign admin rights to your studio assistant or social media manager. Let’s say that your social media manager moves to a new job and removes themselves from your Facebook page, without making sure that you (or anyone) are still listed as an admin. Now your page has no admins and can no longer be managed or updated. This is how easy it is to lose access to your page. Something like this could also happen to your Instagram account, for example if you don’t have access to the email address that was used to set up the account.

So do yourself a favor. Even if you have a million other things to take care of, keeping track of your log-in credentials for your various online accounts should be a priority.