Q: How can artists benefit from current digital marketing trends? SpARTakos, Artist
A: The most important digital trend for artists is the fact that more and more collectors are buying art online: a development that will continue into the future. As an artist you can benefit from this phenomenon by starting to improve your online presence (where necessary). Online marketing can be time-consuming but is cost-effective. Make sure you have an affordable website with great SEO functionality that is easy to maintain so that you can always keep it up-to-date. Share your achievements with your followers on social media channels and always display high quality (not necessarily high-resolution) images of your artwork. By carefully curating your online presence you will create a consistent digital footprint that represents you and your work accurately, making it easy for collectors to research your achievements before they buy your art.