I spend many hours providing consults to artists which is incredibly rewarding and fun! In each phone call a variety of concerns are discussed: marketing, branding, email marketing, websites, networking, pricing, social media, how to approach galleries, what should a gallery do for you, gallery contracts, keeping records of your work and your sales and more.
As you can tell, none of the above topics relate to the production of art. Every artist I speak to is entirely comfortable with that part of their practice! No, these questions all relate to business. And it makes sense: whether you are selling art or washing machines or pizza’s, there are certain basic functions that need to be taken care of for any enterprise or self-employed person to be successful - which are not taught in art school.
The good news is that slowly but surely the idealized view of the starving artist is being replaced by the realization that that model worked when there were few artists. These days it’s the other way around: there are many great artists and thanks to the internet, everyone can get access to a global audience. As a result the competition for collector money and gallery representation is fierce.
Artists like Damien Hirst and Jeff Koons are the living proof that artists can be very successful businessmen. Maybe you just need a little bit of help to get started! If you are interested in booking a coaching session with me, please click here.