Just 25 artists are responsible for almost half of all postwar and contemporary art auction sales, according to joint analysis by artnet Analytics and artnet News. In the first six months of 2017, work by this small group of elite artists sold for a combined $1.2 billion—44.6 percent of the $2.7 billion total generated by all contemporary public auction sales worldwide.Read More
Let’s Talk About Money. Money can be a pretty taboo subject—but keeping quiet about it won’t make it go away. As artists, we need to develop a healthier relationship with money, or else we’ll never be able to make a living from our work. Especially for artists who didn’t grow up in upper-class families or families where the arts weren’t valued, putting a high price on their artwork can make their skin crawl.Read More
Marketing can be a difficult concept to get your head around. Particularly if you are an artist who is relatively successful at selling their work, marketing can seem like a waste of time and money. Or, perhaps you feel that being commercial about your art is anathema to what you want to represent as an artist. Here’s why you might reconsider.Read More
Have you ever heard of an ‘orphaned Facebook page’? It’s a business or fan page that no longer has admins assigned to it. Which means that nobody can update the page, not even delete it. That’s bad news. And not just because now you have a rapidly outdated page about your art publicly available on the web. Also because it’s incredibly difficult, if not impossible, to regain access to an abandoned Facebook page or Instagram account.Read More
Let’s face it, mornings can be rough. But they don't need to be. Whether you’re the type of person that hits the snooze button ten times in a row or someone who jumps out of bed the minute the sun rises, mornings set the tone for your entire day. And how you spend your days, of course, is how you spend your life. It also sets you up for success in your career.Read More
Whether you are at an art fair, the preview night of your exhibition or even in your own studio, many artists find the prospect of having to sell their art daunting. You may wish that you were a seasoned salesperson: one of those people who turn on the charm and can effortlessly ‘sell ice to the eskimo’s’.Read More
I’ve applied many of your concepts about home offices to my makeshift art space but there comes a point where the two thing diverge. I now find myself in the happy position of setting up a new studio space. I’d like to make it functional, comfortable and pleasant.Read More
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Howdy artists! By now you know that we love writing about digital marketing and selling art online. We’re thrilled with your positive responses to our posts. Thank you! Today we’d like to touch upon the importance of curating your website.Read More
MvVO ART, an innovative art venture dedicated to Creating Opportunities for Artists, announced the launch of its newest art venture AD ART. “The goal of AD ART SHOW is to reveal and celebrate Contemporary Art created by Advertising professionals and those who have evolved out of an Advertising heritage.Read More
Hi artists, we want to hear from you! We designed a short, 5 question survey to find out what keeps you up at night when you think about your art career. If you fill out the survey, we'll give you a 20 minute free telephone consult on a topic of your choice.
Being disorganized is one of the biggest complaints artists have about trying to run a studio and a career. It's grueling to run an art business when you are constantly losing track of where your artwork is or what price you’ve set for each piece. You know you are a professional artist. Make sure it appears that way to clients.Read More
The 2nd edition of The Care of Prints and Drawings provides practical, straightforward advice to those responsible for the preservation of works on paper, ranging from curators, facility managers, conservators, registrars, collection care specialists, private collectors, artists, or students of museum studies, visual arts, art history, or conservation.Read More
Everybody talks about SEO these days. But what does it mean and how important is it? SEO stands for Search Engine Optimization. In plain English this means the following. People search for information, products and services online by entering keywords and phrases into search engines like Google, Bing and Yahoo.Read More
One of the key findings: despite individual examples and anecdotal evidence that works are increasingly being bought online at higher price points, the future battleground for the online art market is likely to remain in the lower price range. According to the latest survey, 79% of online art buyers spend less than $5,000 per piece when buying art online, up from 78% in 2016 and 67% in 2015.Read More