Everybody talks about SEO these days. But what does it mean and how important is it? SEO stands for Search Engine Optimization. In plain English this means the following. People search for information, products and services online by entering keywords and phrases into search engines like Google, Bing and Yahoo. For example: an artist may type in ‘How do I sell my art’ and a collector ‘New York galleries contemporary’. Search Engine Optimization, in very basic terms, means that you help the search engines find your website.
There are many more or less complicated SEO techniques out there but first you need to know your starting point, so that you can measure and improve where necessary. Google has developed some great products to help you do this. One of them is Google Analytics. It allows you to track the traffic (i.e. the visitors) to your website and find out, among others, where it comes from (i.e. from other websites or from your Instagram account). It does this through a tracking code installed on your website.
It’s relatively easy to set up a Google Analytics account. You can do it yourself, by first setting up a gmail account and then a Google Analytics account. If you have a squarespace.com site (we build our clients’ websites on squarespace.com) read here how to install Google Analytics. If you’re a complete technophobe, you can ask your IT person to do it (if they have not already done so). They’ll probably be able to help you to analyze the results, too. Google Analytics is a helpful tool that tells you where you do well on promoting your art - and where you can improve.